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1 audience survey
марк. исследование аудитории (изучение аудитории по различным характеристикам: социально-демографическим и т. д.)The UK's Internet Advertising Bureau is planning its first ever National Audience Survey, designed to provide online users with regular and objective facts about their demographics and behavior. — Британское бюро интернет-рекламы планирует провести свое первое общенациональное исследование аудитории, которое должно предоставить пользователям интернета объективную информацию об их демографическом составе и поведении.
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2 audience survey report
2) Реклама: отчёт об исследовании аудиторииУниверсальный англо-русский словарь > audience survey report
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3 audience survey report
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4 magazine audience survey
Реклама: опрос аудитории читателей журналовУниверсальный англо-русский словарь > magazine audience survey
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5 survey
1. сущ.1) общ. обзор, исследование; обозрение, осмотр, обследованиеa brief survey of some important books on economics — краткий обзор некоторых важных книг по экономике
The first part of the paper is a descriptive survey of mortality data from United Nations sources over the period 1970-90. — Первая часть работы посвящена анализу данных ООН о смертности за период 1970-90 гг.
See:2) соц. опрос, анкетирование, обследование (метод сбора первичной социологической информации посредством обращения с вопросами к определенной группе людей — респондентам)mass survey — массовый опрос, массовое обследование
user survey — обследование потребителей [пользователей\]
user satisfaction survey — обследование степени удовлетворенности потребителей [пользователей\]
a recent survey conducted by London University into buyer attitudes to advertising on television — недавний опрос, проведенный Лондонским университетом среди покупателей на предмет выявления отношения к рекламе на телевидении
See:benchmark survey, consumer survey, customer survey, joint survey, media survey, multipurpose survey, pilot survey, press survey, real life survey, repeated survey, representative survey, sample survey, sociometric survey, questionnaire, question 2), interview 2), б2. гл.1) общ. изучать, исследовать, обследовать (с какой-л. целью)experts minutely surveyed the situation that had brought about the crisis — специалисты провели тщательное исследование ситуации, вызвавшей кризис
I'd like to survey the house before buying it. — Я хотел бы осмотреть дом перед тем, как купить его.
2) соц. проводить опрос, анкетирование3) общ. делать обзор, писать рецензиюSee:
* * *
1) обозрение, осмотр, обзор; 2) инспектирование; 3) топографическая съемка местности; 4) план местности с различными деталями.* * *Экспертиза. Осмотр.. . Словарь терминов по риск-медеджменту . -
6 survey
A n1 (of trends, prices, reasons) gen enquête f (of sur) ; ( by questioning people) sondage m ; (study, overview of work) étude f (of de) ; to carry out ou conduct ou do a survey gen effectuer or faire une enquête ; ( by questioning people) effectuer or faire un sondage ; a survey of five products une enquête sur cinq produits ; a survey of intentions/of 500 young people un sondage sur les intentions/effectué parmi 500 jeunes gens ;2 GB ( in housebuying) ( inspection) expertise f (on de) ; ( report) rapport m d'expertise ; to do ou carry out a survey effectuer or faire une expertise ; to get a survey done faire faire une expertise ;B vtr1 ( investigate) gen faire une étude de [market, prices, trends] ; ( by questioning people) faire un sondage parmi [people] ; faire un sondage sur [opinions, intentions] ; -
7 ripe audience
марк. созревшая аудитория* (аудитория, готовая к покупке какого-л. товара, принятию какой-л. информации или какому-л. действию)See: -
8 cohort survey
соц. исследование когорты (тип исследования, позволяющий выявлять социальные и культурные тенденции, характерные для конкретной когорты)See: -
9 outside audience
а) общ. (группа людей, которые не имеют какого-л. прямого отношения к данной организации или мероприятия, напр. не являются членами организации, не принимали участия в организации и подготовке мероприятия, но привлекаются в качестве консультантов, советчиков, критиков, зрителей, потребителей и т. п.)A course assignment involving a research project is not considered research if the data are only shared with the course instructor and/or students in the class and never shared with an outside audience. — Курсовая работа, предполагающая проведение исследования, не будет считаться исследовательской, если ее результаты будут продемонстрированы только преподавателю и/или остальным студентам, без привлечения внешней аудитории.
The term includes a wide range of theatre activities and situations developed by and for the participants rather than for an outside audience. — Семестр предполагает организацию различных театральных постановок и мероприятий для самих участников, а не для внешней аудитории.
Negotiators will often make speeches that are designed more to appeal to the outside audience than the people at the table. — Участники переговорного процесса часто произносят речи, которые скорее адресованы внешней аудитории, нежели остальным участникам переговоров.
б) марк. (группы лиц, которые либо являются потенциальными потребителями товаров и услуг организации, либо могут оказывать на нее какое-л. значительное влияние, напр., спонсоры, представители властных структур и СМИ; к такой аудитории часто обращены рекламные сообщения компании, различные информационные мероприятия, такие как пресс-релизы и т. п.)If you don't have the budget to accommodate professional survey work, you and your colleagues must monitor those perceptions yourself. Interact with members of that outside audience by asking questions like "Have you ever had contact with anyone from our organization? Was it a satisfactory experience? Are you familiar with our services or products?" — Если у вас нет средств для проведения профессионального исследования, вы и ваши коллеги должны сами проследить и выяснить, как воспринимается ваша организация. Для этого необходимо провести опросы внешней аудитории типа: "Были ли у вас контакты с нашей организацией? Насколько они были позитивны? Знакомы ли вам наши услуги или товары?".
Ask yourself one big question. Who is my public relations target? Focus on that certain outside audience that you know affects your organization more than any other. — Задай себе один главный вопрос. Кто входит в целевую аудиторию моей PR-кампании? При ответе на вопрос сконцентрируй все внимание на той части внешней аудитории, которая больше всего влияет на твою организацию.
The new design of our web-site is meant to be a marketing tool to the outside audience. This includes potential students, donors, alumni, media representatives, job applicants, and so on. — Новый дизайн нашего веб-сайта является маркетинговым инструментом для воздействия на нашу внешнюю аудиторию, которая представлена потенциальными студентами, спонсорами, бывшими студентами, представителями СМИ, потенциальными сотрудниками и т. п.
Syn:See: -
10 attitude survey
Mktga piece of research carried out to assess the feelings of a target audience toward a product, brand, or organization -
11 view
1. noun1) (range of vision) Sicht, dieget a good view of something — etwas gut sehen können
have a clear/distant view of something — etwas deutlich/in der Ferne sehen können
be out of/in view — nicht zu sehen/zu sehen sein
come into view — in Sicht kommen
our hotel has a good view of the sea — von unserem Hotel aus kann man das Meer gut sehen
2) (what is seen) Aussicht, diethe views from here — die Aussicht von hier
a room with a view — ein Zimmer mit Aussicht
3) (picture) Ansicht, diephotographic view — Foto, das
4) (opinion) Ansicht, diewhat is your view or are your views on this? — was meinst du dazu?
don't you have any view[s] about it? — hast du keine Meinung dazu?
the general/majority view is that... — die Allgemeinheit/Mehrheit ist der Ansicht, dass...
have or hold views about or on something — eine Meinung über etwas (Akk.) haben
hold or take the view that... — der Ansicht sein, dass...
I take a different view — ich bin anderer Ansicht
take a critical/grave/optimistic view of something — etwas kritisch/ernst/optimistisch beurteilen
5)be on view — [Waren, Haus:] besichtigt werden können; [Bauplan:] [zur Einsicht] ausliegen
in view of something — (fig.) angesichts einer Sache
with a view to or with a or the view of doing something — in der Absicht, etwas zu tun
with a view to something — (fig.) mit etwas im Auge
2. transitive verbwith this in view — in Anbetracht dessen; see also academic.ru/56438/point">point I 1.
1) (look at) sich (Dat.) ansehen2) (consider) betrachten; beurteilen [Situation, Problem]viewed in this light... — so gesehen...
3) (inspect) besichtigen3. intransitive verb(Telev.) fernsehen* * *[vju:] 1. noun1) ((an outlook on to, or picture of) a scene: Your house has a fine view of the hills; He painted a view of the harbour.) die (An)Sicht2) (an opinion: Tell me your view/views on the subject.) die Ansicht3) (an act of seeing or inspecting: We were given a private view of the exhibition before it was opened to the public.) die Besichtigung2. verb(to look at, or regard (something): She viewed the scene with astonishment.) betrachten- viewer- viewpoint
- in view of
- on view
- point of view* * *[vju:]I. nin full \view of all the spectators vor den Augen aller Zuschauerto come into \view in Sicht kommen, sichtbar werdento disappear from [or out of] \view [in der Ferne] verschwindenthe house is hidden from \view behind a high hedge das Haus liegt den Blicken entzogen hinter einer hohen Hecketo keep sb/sth in \view jdn/etw im Auge behaltenwe have a clear \view of the sea wir haben freien Blick aufs Meerthe \view from our living room over the valley is breathtaking der [Aus]blick von unserem Wohnzimmer über das Tal ist atemberaubendhe paints rural \views er malt ländliche Motivehe lifted his daughter up so that she could get a better \view er hob seine Tochter hoch, sodass sie besser sehen konnteto have a bird's-eye \view of sth etw aus der Vogelperspektive sehenpanoramic \view Panoramablick mto afford a \view einen Blick [o eine Aussicht] bietento be on \view works of art ausgestellt werdento be on \view to the public der Öffentlichkeit zugänglich seinin sb's \view nach jds Einschätzungwhat are your \views on this issue? was meinen Sie zu dieser Frage?it's my \view that the price is much too high meiner Meinung nach ist der Preis viel zu hochexchange of \views Meinungsaustausch m\view of the market Markteinschätzung fpoint of \view Gesichtspunkt m, Standpunkt mfrom my point of \view... meiner Meinung nach...world \view Weltanschauung fconflicting \views widersprüchliche Meinungenjaundiced/prevailing \view zynische/vorherrschende Meinungthere is a prevailing \view that... es herrscht die Ansicht, dass...to air one's \views seine Ansichten darlegento express a \view eine Meinung ausdrücken [o zum Ausdruck bringen]to have an optimistic \view of life eine optimistische Lebenseinstellung habento take a dim [or poor] \view of sth nicht viel von etw dat haltento hold strong \views about sth über etw akk strenge Ansichten habento make a \view known eine Ansicht mitteilento share a \view gleicher Meinung sein, eine Ansicht teilenthis \view is not widely shared diese Ansicht wird nicht von vielen geteilt▪ in sb's \view jds Ansicht nachfrom the money point of \view, the plan is very attractive but from the work point of \view, it's a disaster vom Finanziellen her gesehen ist der Plan sehr verlockend, aber von der Arbeit her ist er eine Katastrophewe take a very serious \view of the situation wir nehmen die Situation sehr ernstto take a long-/short-term \view eine langfristige/vorläufige Perspektive einnehmento take an overall \view of sth etw von allen Seiten betrachten▪ with a \view to doing sth mit der Absicht, etw zu tunhave you anything in \view for when you leave college? hast du [schon] irgendeine Idee, was du machen willst, wenn du vom College abgehst?II. vt1. (watch)▪ to \view sth [from sth] etw [von etw dat aus] betrachten; (as a spectator) etw dat [von etw dat aus] zusehen [ o bes SÜDD, ÖSTERR, SCHWEIZ zuschauen▪ to \view sb/sth [as sb/sth] jdn/etw [als jdn/etw] betrachtenwe \view the situation with concern wir betrachten die Lage mit Besorgnisto \view sth from a different angle etw aus einem anderen Blickwinkel betrachten3. (inspect)to \view a flat/a house eine Wohnung/ein Haus besichtigen* * *[vjuː]1. n1) (= range of vision) Sicht fthe magician placed the box in full view of the audience — der Zauberer stellte die Kiste so auf, dass das ganze Publikum sie sehen konnte
the ship came into view —
the cameraman had a job keeping the plane in view — der Kameramann fand es schwierig, das Flugzeug zu verfolgen
to go out of view — außer Sicht kommen, verschwinden
the house is within view of the sea —
the house is exposed to view from passing trains — das Haus kann von vorbeifahrenden Zügen aus eingesehen werden
hidden from view — verborgen, versteckt
the house is hidden from view from the main road — das Haus ist von der Hauptstraße aus nicht zu sehen
on view (for purchasing) — zur Ansicht; (of exhibits) ausgestellt
there is a splendid view from here/from the top — von hier/von der Spitze hat man einen herrlichen Blick or eine wunderschöne Aussicht
a view over... — ein Blick m über... (acc)
I only got a side view of his head — ich habe seinen Kopf nur im Profil gesehen
he stood up to get a better view — er stand auf, um besser sehen zu können
3) (= photograph etc) Ansicht f (ALSO COMPUT)views of London — Ansichten pl or Stadtbilder pl von London
4) (= opinion) Ansicht f, Meinung fto take the view that... — die Ansicht vertreten, dass...
See:→ point5)(= mental survey)
an idealistic view of the world — eine idealistische Welt(an)sichta general or overall view of a problem —
in view of — wegen (+gen), angesichts (+gen)
at first view —
we must not lose from view the fact that... I'll keep it in view — wir dürfen die Tatsache nicht aus dem Auge verlieren, dass... ich werde es im Auge behalten
with a view to doing sth — mit der Absicht, etw zu tun
he has the weekend in view when he says... — er denkt an das Wochenende, wenn er sagt...
2. vt1) (= see) betrachten3) (= consider) problem etc sehen4) (COMPUT: command) anzeigen3. vi(= watch television) fernsehen* * *view [vjuː]A v/t1. obs sehen, erblicken2. (sich) etwas ansehen, besichtigen, in Augenschein nehmen:view a flat eine Wohnung besichtigenas als)B v/i fernsehenC s1. Besichtigung f, Inaugenscheinnahme f:at first view auf den ersten Blick;on nearer view bei näherer Betrachtung;be plain to (the) view gut sichtbar sein3. Sicht f (auch fig):a) in Sicht, sichtbar,b) fig in (Aus)Sicht;in full view of direkt vor jemandes Augen;get a full view of etwas ganz zu sehen bekommen;on view zu besichtigen(d), ausgestellt;on the long view fig auf weite Sicht;out of view außer Sicht, nicht mehr zu sehen;come in view in Sicht kommen, sichtbar werden;keep sth in view fig etwas im Auge behalten;lose view of aus den Augen verlieren;there is no view of success es besteht keine Aussicht auf Erfolg4. a) (Aus)Sicht f, (Aus-)Blick m (of, over auf akk):there is a grand view of the mountains from here von hier hat man einen herrlichen Blick auf die Bergeb) Szenerie f, Blick m5. MAL, FOTO Ansicht f, Bild n:6. (kritischer) Überblick (of über akk)7. Absicht f:b) im Hinblick auf (akk)8. (of, on) Ansicht f, Meinung f, Urteil n (von, über akk), Auffassung f (von):view of life Lebensanschauung f;in my view in meinen Augen, meines Erachtens;what is your view on …? was halten Sie von …?, wie beurteilen Sie …?;it is my view that … ich bin der Ansicht, dass …;be of the same view der gleichen Ansicht sein;form a view on sich ein Urteil bilden über (akk);hold extreme views extreme Ansichten vertreten;take a bright (dim, grave, strong) view of etwas optimistisch (pessimistisch, ernst, hart) beurteilen9. Vorführung f:* * *1. noun1) (range of vision) Sicht, diehave a clear/distant view of something — etwas deutlich/in der Ferne sehen können
be out of/in view — nicht zu sehen/zu sehen sein
2) (what is seen) Aussicht, die3) (picture) Ansicht, diephotographic view — Foto, das
4) (opinion) Ansicht, diewhat is your view or are your views on this? — was meinst du dazu?
don't you have any view[s] about it? — hast du keine Meinung dazu?
the general/majority view is that... — die Allgemeinheit/Mehrheit ist der Ansicht, dass...
have or hold views about or on something — eine Meinung über etwas (Akk.) haben
hold or take the view that... — der Ansicht sein, dass...
take a critical/grave/optimistic view of something — etwas kritisch/ernst/optimistisch beurteilen
5)be on view — [Waren, Haus:] besichtigt werden können; [Bauplan:] [zur Einsicht] ausliegen
in view of something — (fig.) angesichts einer Sache
with a view to or with a or the view of doing something — in der Absicht, etwas zu tun
with a view to something — (fig.) mit etwas im Auge
2. transitive verbwith this in view — in Anbetracht dessen; see also point I 1.
1) (look at) sich (Dat.) ansehen2) (consider) betrachten; beurteilen [Situation, Problem]viewed in this light... — so gesehen...
3) (inspect) besichtigen3. intransitive verbask to view something — darum bitten, etwas besichtigen zu dürfen
(Telev.) fernsehen* * *v.betrachten v.prüfen v.sehen v.(§ p.,pp.: sah, gesehen) (in regard to) n.Hinblick -e m. (of) n.Betrachtungsweise f. n.Anblick -e m.Anschauung f.Ansicht -en f.Auffassung f.Aussicht -en f.Betrachtung f.Blick -e m. -
12 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
13 court
употр. в сочетаниях:Court for Crown Cases Reserved — уголовный суд второй инстанции (в Великобритании до 1907 г.);
Court for Divorce and Matrimonial Causes — суд по делам о разводах и семейным делам (в Великобритании до 1873 г.);
Inn of Court — англ. школа подготовки барристеров
Court of Customs and Patent Appeals — амер. Апелляционный суд по делам о таможенных пошлинах и патентах
- Court of AppealUnited States Court of Customs and Patent Appeals — Федеральный апелляционный суд по делам о таможенных пошлинах и патентах
- Court of Appeal in Chancery
- Court of Appeals
- Court of Arches
- Court of Audience
- Court of Chancery
- Court of Claims
- Court of Common Council
- Court of Common Pleas
- Court of Criminal Appeal
- Court of Exchequer
- Court of Exchequer Chamber
- Court of Faculty
- Court of International Trade
- Court of Justiciary
- Court of King's Bench
- Court of Military Appeals
- Court of Military Justice
- Court of Ordinary
- Court of Passage
- Court of Petty Sessions
- Court of Probate
- Court of Protection
- Court of Queen's Bench
- Court of Session
- Court of Sessions
- Court of Stannaries
- Court of Star Chamber
- Court of St. James
- Court of Survey
- Court of the Archbishop
- Court of the Archdeacon
- Court of the Lord High Steward
- Court of the Official Principal
- Admiralty Court
- Appellate Court
- Arches Court
- Audience Court
- Bail Court
- Bristol Tolzey Court
- Central Criminal Court
- Chancery Court of York
- Circuit Court of Appeal
- City of London Court
- Commerce Court
- Commercial Court
- Court Martial Appeal Court
- Crown Court
- Customs Court
- Divisional Court
- Duchy Court of Lancaster
- Errors and Appeals Court
- European Court of Justice
- European Court
- High Court of Admiralty
- High Court of Chancery
- High Court of Justice
- High Court of Justiciary
- High Court of Parliament
- Instance Court
- International Court of Justice
- Justiciary Court
- King's Bench Divisional Court
- Land Valuation Appeal Court
- Law Courts
- Lord Mayor's Court
- Mayor's and City of London Court
- Municipal Court of Appeals
- Orphans' Court
- Palatine Courts
- People's Court
- Permanent Court of Arbitration
- Practice Court
- Probate Court
- Queen's Bench Divisional Court
- Register's Court
- Restrictive Trade Practices Court
- Royal Court
- Salford Hundred Court
- Scottish Land Court
- Sheriff's Court
- Superior Court
- Supreme Court
- Supreme Court of Appeal
- Supreme Court of Errors
- Supreme Court of Judicature
- Supreme Judicial Court
- Surrogate's Court
- Tax Court
- Tolzey Court
- Tynwald Court
- United States Court of Appeals
- United States Circuit Court of Appeals* * * -
14 Gamond, Aimé Thomé de
SUBJECT AREA: Civil engineering[br]b. 1807d. 1876[br]French civil engineer and early advocate of the Channel Tunnel.[br]He became interested in the possibility of a tunnel or a bridge link between England and France in 1833 when he did his own geological survey of a route between Calais and Dover, and in 1834 he proposed an immersed tube tunnel. However, at the Great Exhibition of 1855 he promoted a scheme incorporating an artificial stone isthmus with movable bridges, which was estimated to cost £33,600,000, but this idea was eventuallv abandoned. He reverted to the idea of a tunnel and did further survey in 1855, with 180 lb (80 kg) of flint for ballast, ten inflated pig bladders to bring him to the surface and pieces of buttered lint plastered over his ears to protect them against the water pressure. He touched bottom between 99 and 108 ft (30 and 33 m). In 1856 Napoleon III granted him an audience and promised a scientific commission to evaluate his scheme, which it eventually approved. In 1858 he went to London and got the backing of Robert Stephenson, Isambard K. Brunel and Joseph Locke. He also obtained an interview with Prince Albert. In 1858, after an assassination attempt on Napoleon III, relations between France and England cooled off and Thomé de Gamond's plans were halted. He revived them in 1867, but others were by now also putting forward schemes. He had worked on the scheme for thirty-five years and expended a small fortune. In 1875 The Times reported that he was "living in humble circumstances, his daughter supporting him by giving lessons on the piano". He died the following year.[br]Further ReadingT.Whiteside, 1962, The Tunnel under the Channel.IMcN -
15 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
16 RAMS
1) Морской термин: right ascension of the mean sun2) Военный термин: Remote Activation Munitions System, reliability and maintainability status, reliability and maintainability studies, remote area mobility study, remote automatic multipurpose station3) Техника: random-access measurement system, regional air monitoring station, regulatory activities manpower system, right ascension of mean sun4) Биржевой термин: Registered Australian Mortgage Securities5) Сокращение: Racal Avionics Management System, Rapid Assembly of Munitions System, Retail Access Management System (GIS tool to identify post office locations), Russian Academy of Medical Sciences (Российская Академия Медицинских Наук( РАМН)), РАМН (Российская академия медицинских наук - Russian Academy of Medical Sciences)6) Вычислительная техника: Record Archival Management System7) Нефть: reliability, availability, maintainability and safety, надёжность, эксплуатационная готовность, ремонтопригодность и удобство обслуживания (reliability, availability, maintainability and supportability)8) Транспорт: Roadmaster Active Suspension System10) Деловая лексика: Risk Analysis And Management System11) Бурение: надежность, эксплуатационная готовность12) Нефтепромысловый: Cистема управления активами буровой установки (Rig Asset Management System)13) Образование: Responsibility And Management Skills14) Сетевые технологии: Remote Agent Master Server15) Океанография: Regional Atmospheric Modeling System16) НАСА: Reliability, Availability, Maintainability, And Supportability17) Программное обеспечение: Rebuildable Action Model System -
17 media
рек. засоби реклами; засоби поширення рекламиканали зв'язку, через які поширюється інформація, реклама (advertisement); ♦ засоби реклами розподіляються на чотири основні категорії: засоби друкованої реклами (print media) — газети, журнали, бюлетені тощо; засоби мовлення / електронні засоби поширення інформації (broadcast media/electronic media) — телебачення, радіо тощо; засоби зовнішньої реклами (out-of-home media) — напр. рекламний щит, плакат; засоби прямої поштової реклами (direct-mail media) — каталоги та інші друковані матеріали, що розсилаються поштою на підставі списків, які закуповують рекламодавці═════════■═════════advertising media засоби реклами • засоби поширення реклами; advertising-subsidized media засоби поширення реклами, субсидовані за рахунок реклами; advertising-supported media засоби поширення інформації, які користуються підтримкою реклами; audience-supported media засоби інформації, які фінансуються за рахунок аудиторії; basic media основні засоби реклами; broadcast media засоби теле-, радіомовлення • засоби мовленнєвої реклами; consumer(-interest) media засоби реклами, розраховані на широкого споживача; costly media дорогі засоби реклами; direct media засоби прямої реклами; direct-mail media засоби прямої поштової реклами; display media ілюстративно-зображальні засоби реклами • аудіовізуальні засоби реклами; electronic media електронні засоби поширення інформації; ethnic media засоби реклами, розраховані на охоплення етнічних груп • засоби реклами етнічної спрямованості; indirect media засоби знеособленого рекламного виходу; industrial media засоби реклами, орієнтовані на сферу промисловості; international media міжнародні засоби поширення реклами; local media місцеві засоби реклами; marketing media засоби поширення маркетингової інформації; measured media засоби реклами, охоплені статистичним обліком; national media загальнонаціональні засоби реклами; out-of-home media засоби зовнішньої реклами; passive media засоби реклами пасивного сприймання; primary media основні засоби реклами; print media засоби друкованої реклами; published media засоби друкованої реклами; recruitment media засоби реклами працевлаштування; selective media добірні засоби реклами • засоби реклами вибіркового впливу; space-organized media засоби реклами, орієнтовані на використання простору площі; specialized media спеціалізовані засоби реклами; supporting media допоміжні засоби реклами; time-organized media засоби реклами, організовані за часовим принципом; visual media візуальні засоби реклами; wall media засоби настінної реклами═════════□═════════media analysis аналіз рекламної діяльності; media buy купівля місця і часу в засобах реклами; media buyer рекламний агент • спеціаліст із засобів поширення реклами; media buying купівля послуг засобів поширення реклами; media centre центр реклами; media class категорія засобів реклами; media combination комбінування різних засобів реклами; media consumption користування засобами реклами; media coverage зона впливу, яка покрита засобами реклами; media department відділ засобів реклами; media director директор відділу засобів поширення реклами; media insertion schedule розклад рекламних оголошень; media investment асигнування на засоби реклами; media market ринкова зона, яка охоплена засобами реклами; media mix комбінування засобів реклами; media objective формування мети поширення реклами; media plan план користування засобами реклами; media planner укладач плану користування засобами реклами; media planning планування користування засобами реклами; media reach охоплення засобом реклами; media research дослідження засобів реклами; media survey обстеження охоплення засобами реклами; media vehicle розповсюджувач засобів реклами; to carry out media analysis виконувати/виконати аналіз рекламної діяльності; to carry out media planning виконувати/виконати план користування засобами реклами -
18 consumer
consommateur(trice) m, fconsumer acceptance réceptivité f des consommateurs;consumer adviser conseiller(ère) m, f de clientèle;Consumers' Assocation = association britannique de consommateurs;consumer audit audit m consommateur;consumer behaviour comportement m du consommateur;consumer behaviour study étude f du comportement du consommateur;consumer benefit bénéfice m consommateur;consumer brand marque f grand public;consumer confidence niveau m de confiance des consommateurs;consumer credit crédit m à la consommation;consumer debt endettement m des consommateurs;consumer demand demande f des consommateurs;consumer durables biens m pl de consommation (durables);consumer expenditure dépenses f pl de consommation;consumer goods biens de (grande) consommation;consumer group groupe m de consommateurs;consumer industry industrie f de consommation;consumer journalism = journalisme dans le cadre de la défense des consommateurs;consumer loan prêt m à la consommation, prêt personnel;consumer loyalty fidélité f du consommateur;consumer magazine magazine m pour les consommateurs;consumer market marché m de la consommation;consumer motivation motivation f de consommateur;consumer organization organisme m de défense des consommateurs;consumer panel groupe-témoin m, panel m de consommateurs;consumer preference préférence f du consommateur;American consumer price index indice m des prix à la consommation;consumer product bien m de consommation;consumer profile profil m du consommateur;consumer protection défense f des consommateurs;consumer protection agency bureau m d'acceuil des consommateurs;consumer purchasing power richesse f vive;consumer research recherche f sur les besoins des consommateurs;consumer resistance résistance f ou réticence f des consommateurs;consumer satisfaction satisfaction f du consommateur;consumer society société f de consommation;consumer sovereignty souveraineté f du consommateur;consumer spending dépenses de consommation ou des ménages;consumer survey enquête f auprès des consommateurs;consumer test test m auprès des consommateurs;consumer test group groupe test des consommateurs;consumer testing tests m pl auprès des consommateurs;consumer trends tendances f pl de la consommationThat is a bit extreme, but making assumptions about people can be counter-productive and lead to a puzzling, if not insulting, experience. It is a case of traditional brand-value building competing with the current digital-channels marketing mantra of tailoring the retail offering to an audience of one. The Internet has given retailers more direct access to consumer behaviour and is capable of producing staggering amounts of "clickstream" and other data for analysis.
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19 attention
attention [ə'tenʃən]1 noun(a) (concentration, thought) attention f;∎ he wouldn't start until he had their full attention il refusait de commencer tant qu'il n'avait pas toute leur attention;∎ may I have your attention for a moment? pourriez-vous m'accorder votre attention un instant?;∎ your attention please, ladies and gentlemen mesdames et messieurs, votre attention s'il vous plaît;∎ you have my undivided attention je suis tout à vous;∎ she knows how to hold an audience's attention elle sait retenir l'attention d'un auditoire;∎ they were all attention ils étaient (tout yeux et) tout oreilles ou tout ouïe;∎ to pay attention (to) prêter attention (à);∎ he paid careful attention to everything she said il a prêté une extrême attention à tout ce qu'elle disait;∎ I paid little attention to what she said j'ai accordé peu d'attention à ou j'ai fait peu de cas de ce qu'elle a dit;∎ we paid no attention to the survey nous n'avons tenu aucun compte de l'enquête;∎ attention to detail précision f, minutie f;∎ she switched her attention back to her book elle est retournée à son livre∎ he waved to attract or catch our attention il a fait un geste de la main pour attirer notre attention;∎ to draw attention to oneself se faire remarquer;∎ the news came to his attention il a appris la nouvelle;∎ let me bring or direct or draw your attention to the matter of punctuality permettez que j'attire votre attention sur le problème de la ponctualité;∎ formal it has been brought to our attention that... il a été porté à notre connaissance que...;∎ he drew attention to the rise in unemployment il a attiré l'attention sur la montée du chômage;∎ let us now turn our attention to the population problem considérons maintenant le problème démographique;∎ for the attention of Mr Smith (in letter) à l'attention de M. Smith∎ they need medical attention ils ont besoin de soins médicaux;∎ the furnace requires constant attention la chaudière demande un entretien régulier;∎ the bathroom looks as if it needs some attention la salle de bains a besoin d'être un peu retapée∎ to stand at/to come to attention se tenir/se mettre au garde-à-vousgarde-à-vous!attentions fpl, égards mpl;∎ she felt irritated by his unwanted attentions elle était agacée par les attentions dont il l'entourait►► Medicine attention deficit disorder troubles mpl de l'attention;Medicine attention deficit hyperactivity disorder syndrome m hyperkinétique de l'enfant, syndrome m de l'enfant hyperactif;attention span capacité f de concentration;∎ a short/long attention span une faible/bonne capacité de concentration;∎ his attention span is no longer than half an hour il ne peut pas se concentrer pendant plus d'une demi-heure -
20 carry
carry ['kærɪ]porter ⇒ 1 (a), 1 (c)-(e), 1 (h), 1 (i), 2 transporter ⇒ 1 (b) transmettre ⇒ 1 (b), 1 (c), 1 (f) adopter ⇒ 1 (k) vendre ⇒ 1 (l) retenir ⇒ 1 (m)(pt & pp carried)∎ she carried her baby on her back/in her arms elle portait son enfant sur son dos/dans ses bras;∎ they carried the equipment across the bridge ils ont porté le matériel de l'autre côté du pont;∎ could you carry the groceries into the kitchen? pourrais-tu porter les provisions jusqu'à la cuisine?;∎ the porter carried the suitcases downstairs/upstairs le porteur a descendu/monté les bagages(b) (convey, transport → of vehicle) transporter; (→ of river, wind) porter, emporter; (→ of pipe) acheminer, amener; (→ of airwaves, telephone wire) transmettre, conduire;∎ she ran as fast as her legs would carry her elle a couru à toutes jambes;∎ the current carried the raft out to sea le courant a emporté le radeau au large;∎ she carries all the facts in her head elle a tous les faits en mémoire;∎ he carried the secret to his grave il a emporté le secret dans la tombe;∎ to carry a tune chanter juste;∎ figurative to carry coals to Newcastle porter de l'eau à la rivière∎ rats carry diseases les rats sont porteurs de maladies(d) (have on one's person → identity card, papers) porter, avoir (sur soi); (→ cash) avoir (sur soi); (→ gun) porter;∎ I don't carry much money about or on me je n'ai jamais beaucoup d'argent sur moi∎ to carry a risk comporter un risque;∎ to carry responsibility comporter des responsabilités;∎ our products carry a 6-month warranty nos produits sont accompagnés d'une garantie de 6 mois;∎ the crime carries a long sentence ce crime est passible d'une longue peine;∎ to carry weight/authority (of person, opinion) avoir du poids/de l'autorité∎ all the newspapers carried the story l'histoire était dans tous les journaux;∎ the banners carried anti-government slogans les bannières portaient des slogans anti-gouvernementaux(g) (take, lead, extend)∎ to carry an argument to its logical conclusion aller au bout d'un raisonnement;∎ to carry sth too far pousser qch trop loin;∎ Military to carry the battle or fight into the enemy's camp faire du territoire ennemi le lieu du conflit; figurative attaquer l'ennemi sur son propre terrain(h) (bear, hold) porter;∎ to carry one's head high porter la tête haute(i) (hold up, support → roof, weight) porter, supporter, soutenir;∎ also figurative to carry a heavy load porter un lourd fardeau∎ she carried the audience with her le public était avec elle;∎ he carried all before him ce fut un triomphe pour lui;∎ to carry the day l'emporter∎ the motion was carried la motion a été votée(m) Mathematics retenir;∎ add nine and carry one ajoute neuf et retiens un(n) (be pregnant with) attendre;∎ she's carrying their fourth child elle est enceinte de leur quatrième enfant(ball, sound) porter(b) (usu passive) (excite) he was carried away by his enthusiasm/imagination il s'est laissé emporter par son enthousiasme/imagination;∎ I got a bit carried away and spent all my money je me suis emballé et j'ai dépensé tout mon argent;∎ don't get too carried away! du calme!, ne t'emballe pas!∎ that carries me back to my youth cela me ramène à l'époque de ma jeunesse(a) (from upstairs) descendre(b) (usu passive) (tradition) transmettreAccountancy reporter;∎ carried forward report, à reporter;∎ carried forward from the previous year report de l'exercice précédent;∎ carried forward to the next year report à l'exercice suivant∎ the thieves carried off all their jewellery les voleurs se sont enfuis avec tous leurs bijoux(b) (award, prize) remporter∎ to carry it off réussir le coup;∎ she carried it off beautifully elle s'en est très bien tirée∎ hundreds were carried off by the epidemic des centaines de personnes ont été emportées par l'épidémie➲ carry on∎ I carried on working or with my work j'ai continué à travailler, j'ai continué mon travail;∎ they carried on to the bitter end ils sont allés jusqu'au bout∎ the way you carry on, you'd think I never did anything around the house à t'entendre, je n'ai jamais rien fait dans cette maison∎ to carry on with sb avoir une liaison□ avec qn;∎ he's carrying on with somebody else's wife il a une liaison avec ou il couche avec la femme d'un autre;∎ "Carry On" films = série de comédies britanniques des années 60 et 70 dont le titre commence toujours par "Carry On", célèbres pour leur humour plein de sous-entendus grivois(a) British (continue → conversation, work) continuer, poursuivre; (→ tradition) entretenir, perpétuer;∎ we can carry on this conversation later nous pourrons poursuivre ou reprendre cette conversation plus tard(b) (conduct → work) effectuer, réaliser; (→ negotiations) mener; (→ discussion) avoir; (→ correspondence) entretenir(a) (take away) emporter(b) (perform → programme, raid) effectuer; (→ idea, plan) réaliser, mettre à exécution; (→ experiment) effectuer, conduire; (→ investigation, research, survey) conduire, mener; (→ instruction, order) exécuter;∎ the police carried out a search (of house, premises) la police a effectué une perquisition∎ he failed to carry out his promise il a manqué à sa parole, il n'a pas tenu ou respecté sa promesse;∎ to carry out one's (professional) duties s'acquitter de ses fonctions(b) (defer, postpone) reporter;∎ to carry over one's holiday entitlement/tax allowance to the next year reporter ses congés/son abattement fiscal sur l'année suivante(c) Accountancy reporter;∎ to carry over a loss to the following year reporter une perte sur l'année suivante∎ to carry over goods from one season to another stocker des marchandises d'une saison sur l'autre(a) (accomplish) réaliser, mener à bien ou à bonne fin∎ her love of life carried her through her illness sa volonté de vivre lui a permis de vaincre sa maladie
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